Florida: (850) 878-6404
North Carolina: (919) 847-8632

Florida: (850) 878-6404
North Carolina: (919) 847-8632


Important News and Alerts

BSM Retained to Challenge the Lincoln Commitment Program on behalf of the New Jersey Coalition of Automobile Retailers

NJCAR has retained BSM to file a complaint in New Jersey federal court challenging the Lincoln Commitment Program as a violation of the New Jersey franchise protections.

The New Jersey Lincoln dealers overwhelmingly objected to the requirement in the Lincoln Commitment Program to construct an exclusive Lincoln facility in order to be eligible for very lucrative per vehicle incentives. Most Lincoln dealers do not believe that the economic circumstances surrounding the Lincoln franchise, particularly limited market share, can financially justify the expense of providing the exclusive facility. Yet, for those dealers who cannot reasonably justify the expense of an exclusive Lincoln facility, being forced to forego the per vehicle incentives places those dealers at a competitive disadvantage in vehicle retail pricing.

The New Jersey Legislature anticipated the competitive disadvantage that per vehicle incentives could cause by including a strict prohibition in New Jersey law on paying different incentive amounts to different dealers associated with the same vehicle regardless of any conditions that the OEM places on the receipt of those incentives. Accordingly, the Lincoln Commitment Program violates New Jersey law.

The lawsuit challenging the Lincoln Commitment Program is in the early stages of the case. We will update our progress as developments warrant.


The information on this website is for general information purposes only. Nothing on this site should be taken as legal advice for any individual case or situation. This information is not intended to create, and receipt or viewing does not constitute an attorney-client relationship.

This website is not intended to be advertising and Bass Sox Mercer does not wish to represent anyone desiring representation based upon viewing this website in any state or jurisdiction where this website fails to comply with all laws and ethical rules.


  • Phone: (850) 878-6404

  • Fax: (850) 942-4869

  • 2822 Remington Green Circle Tallahassee, Florida 32308


  • Phone: (919) 847-8632

  • Fax: (919) 847-8633

  • 4208 Six Forks Road, Suite 1000, Raleigh, NC 27609

Office Building

Bass Sox Mercer© 2023 All Rights Reserved | Powered By Moxxi Marketing